The future National Trust

September 14, 2009

in behaviour,Co-design,Customer Experience,News,Prototyping

national trust main.jpg
The National Trust is a national treasure. They have 3.5 million members and 52,000 volunteers. More than 12 million people visit their pay for entry properties, while an estimated 50 million visit their open air properties. They protect and open to the public over 300 historic houses and gardens and 49 industrial monuments and mills. You should visit!

I’ve been working with the team at Forum Corporation and over twenty-seven individual National Trust properties to help them design an improved visitor experience. Andrew Shapiro, from Forum, and myself having been touring England and Wales working with properties teams to really understand the property personality and experience through the eyes of visitors, staff and volunteers.

The individual property teams have been really hands-on in designing the visitor experience and are well on the way to prototyping their new ideas and executing their implementation plan. The response has been brilliant.

National Trust are now busy measuring the impact of our work so watch this space…

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